They Only Want What You've Got - Part 1
And that's the problem.
Whether you've been in business for 10 months or 10 years, you've heard it before. If you're an executive at your firm or an associate there, you've heard it, too. You meet folk like this all the time. It starts with the typically innocent question: So, what do you do?
As soon as you tell them what you do, their eyes bug out and their pupils turn into dollar $ign$. Or the sides, and top of their head starts to bulge as if they were going to morph into a human werewolf! Because now that you've told them what you do, they've made 2 very quick (and potentially highly inaccurate) observations:
1. You done made it and you are ballin' outta control!
2. You can help them make it and ball outta control!
You've shared your title, the name of your business or the place where you work and what you do with this person, and now, success for them, they believe, is imminent.
But you and I both know this is faaaar from the truth.
Because now, you're about to share more with them. They've expressed interest and you're willing to take the next step with them: Telling them how you got there.
That's when you and I know it's all downhill from there. And not in the picking up rapid momentum, snowball effect good way. Nope. This is downhill as in, Wile E. Coyote chasing the ever elusive Road Runner on a pair of Acme Rocket Skates, losing control, flying up in the air and crashing hard into the ground, downhill.
What could go wrong? What could possibly go wrong? What could go wrong with sharing with them how you got there? You know just like I do. You see, many people get excited when you tell them you're a business owner, manager, executive, artist, full-time musician, etc. But all that hot like fire excitement gets put out when you tell them what it took to reach that point.
That's what could and often does go wrong.
So what can you do to make sure it doesn't go wrong? I'll tell you when you tune in tomorrow for Part 2!